As a Community Manager and Content Strategist, I've honed my marketing skills on the grindstone of Social Media for years. These are but a few choice cuts from a body of work spanning thousands of tweets, innumerable images and plenty of posts.

 
 

Copenhagen Airport: Married Before Takeoff

From Facebook

"Watch René get the surprise of his life in our latest CPH Moment.

This past weekend, René and his fiancé, Cecilie, were on their way to Mexico to have their wedding ceremony with their loved ones. Afterwards, the two police officers were supposed to get married legally in Denmark, but we and Cecilie had other plans… Together, we put together a heartwarming surprise wedding at Copenhagen Airport with the couple’s friends, family, colleagues in uniform and an impressive wedding cake from Lagkagehuset – all before takeoff for Mexico. As a wedding gift, the couple received a gift card for a real pampering at Ni’mat Spa at the Hilton Copenhagen.
Copenhagen Airport wishes Cecilie and René much love and happiness in the future."

Copenhagen Airport is more than Scandinavia's largest travel hub. It is also an internationally renowned shopping mall, serving everything from hotdogs to haute couture. As such, the mission for me as Content Strategist was to illustrate this comprehensive selection in ways that would make a splash and spread the good word: that Copenhagen Airport is a lifestyle airport. The CPH Moments campaign was a premier product of that mission. Think of it as "Pimp My Trip". Surprising a deserving traveler each episode, this video series shone a light on the upscale capabilities of the airport, while brightening the day of a traveler and building some serious brand love. The overwhelmingly positive response from travelers said it all.

 

DFDS: Moved by People

From Instagram

"A quick time travel from 1915 to 2016. These two chief engineers led very different lives at DFDS, yet they share a moving history going back 150 years. Thanks to them, we’ve been #movedbypeople for just as long."

A truly transformative piece! Part of the Moved by People campaign, this piece is a retrospective on a group of people that has moved DFDS in the most literal sense for 150 years. The larger campaign spanned all digital media, but Facebook, Instagram and Twitter were where I contributed most.

 

Dr. Terry Wahls: Advice from the Doctor

A small but spicy content hors d'oeuvre. One example of hundreds of pieces I created for the good Dr. Wahls. 

Bonus info: A French connection lies in the fact that The Sun King, Louis XIV, enjoyed black pepper to the exclusion of all other spices. Due to his exceptional influence and the cultural cachet of French cuisine, it became the most prominent spice in all of western culture. Salt's perfect partner.

 
 

Copenhagen Airport: Infographic

From Facebook

"Did you know that London is the most popular destination when traveling from Copenhagen Airport? And that's among 151 direct routes from CPH! Where were you the last time you flew?"

With the audience of Copenhagen Airport being somewhat of a nerdy crowd (much like myself), infographics and diagrams explaining the many intricacies of this complex travel hub were always popular.